| Marketing yourself with a
homemade resume could be the most
expensive mistake you ever make!
If you do not provide a resume that
has been professionally authored,
you can be certain that screeners
who read resumes for a living will
instead chose a different applicant
who demonstrates that they are
serious about making a change.
Such a resume provides the reader
with the certainty that you have
made the decision to leave your
current employer, or if you are in
transition, are sick and tired of
the beach and ready to get back to
work right away!
As an executive, your resume must
make an immediate impact. A
resume must be a hard-hitting
masterpiece that raises eyebrows and
commands immediate attention.
Think of your resume as a
thirty-second commercial that
demonstrates not just what
responsibilities you have had, but
how good you are. You have
thirty seconds to get and keep the
readers attention. If you do
not, your resume will be placed in
the "do not interview" pile.
If you're a recent college
graduate or person seeking $40,000
for your very first job, then by all
means do it yourself. But if
you have accomplishments and earning
power to make more than an
entry-level salary, then it is
ludicrous to attempt to market
yourself.
You could lose more than
$750,000 from your Life Time Earning
Potential
Let's say you are earning
$150,000 annually and you are
marketing yourself for a 20% salary
increase. You identify an
opportunity offering a starting base
of $180,000 and with out much
discretion, you send your resume to
the hiring entity.
If you nail down an interview and
eventually an offer, you could add
$30,000 to your annual salary.
Over 15 years this increase will
bring you $450,000 in additional
lifetime earnings (LTE). Add
to that annual increases based on
current compensation, and in base
salary alone, you've added nearly
three-quarters of a million dollars
to your LTE!
Imagine missing out on an
opportunity that could cost you
nearly $1,000,000 because you didn't
send the proper resume to the
correct person! The example
used above is very modest. We
have had clients add 30 to 70% to
annual earnings, not to mention
being selected for an interview
versus not getting one at all.
It is an amazing fact that people
will hire the experts to fix their
cars, mow their lawns, paint their
houses, etc., but when it comes to
their career and providing for their
family financially, they think they
can do it themselves.
Even if you are just putting
feelers out or are actually in the
midst of an urgent and intense job
search, everyone knows that a
professionally crafted, high-powered
resume will win multiple interviews,
which could mean several offers and
when the initial offer is given,
that it will be at the top end of
the pay scale that the company
offers for the position. |
